diff --git a/Makefile b/Makefile
index 19fe3d28..15d72570 100644
--- a/Makefile
+++ b/Makefile
@@ -6,6 +6,7 @@
 # It's set as a secure environment variable in the .travis.yml file
 GITHUB_ORG="pactflow"
 PACTICIPANT="pactflow-example-consumer"
+PACT_PROVIDER?=pactflow-example-provider
 GITHUB_WEBHOOK_UUID := "04510dc1-7f0a-4ed2-997d-114bfa86f8ad"
 PACT_CLI="docker run --rm -v ${PWD}:${PWD} -e PACT_BROKER_BASE_URL -e PACT_BROKER_TOKEN pactfoundation/pact-cli"
 
@@ -18,12 +19,19 @@ ENVIRONMENT?=production
 ifeq ($(GIT_BRANCH),master)
 	ENVIRONMENT=production
 	DEPLOY_TARGET=deploy
+	# On master: verify against what is deployed in production
+	CID_FLAGS=--to-environment $(ENVIRONMENT)
 else
 	ifeq ($(GIT_BRANCH),test)
 		ENVIRONMENT=test
 		DEPLOY_TARGET=deploy
+		CID_FLAGS=--to-environment $(ENVIRONMENT)
 	else
 		DEPLOY_TARGET=no_deploy
+		# On feature branches: verify against the provider's master branch,
+		# not a deployed environment. This ensures PRs get fast feedback
+		# without requiring the provider to already be in production.
+		CID_FLAGS=--pacticipant $(PACT_PROVIDER) --latest --branch master
 	endif
 endif
 
@@ -72,7 +80,7 @@ can_i_deploy: .env
 	@"${PACT_CLI}" broker can-i-deploy \
 	  --pacticipant ${PACTICIPANT} \
 	  --version ${GIT_COMMIT} \
-	  --to-environment ${ENVIRONMENT} \
+	  ${CID_FLAGS} \
 	  --retry-while-unknown 30 \
 	  --retry-interval 10
 
diff --git a/src/api.pact.spec.ts b/src/api.pact.spec.ts
index 4d0a2674..cba47a12 100644
--- a/src/api.pact.spec.ts
+++ b/src/api.pact.spec.ts
@@ -109,4 +109,58 @@ describe("API Pact test", () => {
         });
     });
   });
+
+  describe("deleting a product", () => {
+    it("ID 10 exists", async () => {
+      const expectedProduct = {
+        id: "10",
+        type: "CREDIT_CARD",
+        name: "28 Degrees",
+      };
+
+      await mockProvider
+        .addInteraction()
+        .given("a product with ID 10 exists")
+        .uponReceiving("a request to delete a product")
+        .withRequest("DELETE", "/product/10", (builder) => {
+          builder.headers({
+            Authorization: like("Bearer 2019-01-14T11:34:18.045Z"),
+          });
+        })
+        .willRespondWith(200, (builder) => {
+          builder.headers({
+            "Content-Type": "application/json; charset=utf-8",
+          });
+          builder.jsonBody(like(expectedProduct));
+        })
+        .executeTest(async (mockserver) => {
+          const api = new API(mockserver.url);
+          const product = await api.deleteProduct("10");
+
+          expect(product).toStrictEqual(new Product(expectedProduct));
+          return;
+        });
+    });
+
+    it("product does not exist", async () => {
+      await mockProvider
+        .addInteraction()
+        .given("a product with ID 11 does not exist")
+        .uponReceiving("a request to delete a product")
+        .withRequest("DELETE", "/product/11", (builder) => {
+          builder.headers({
+            Authorization: like("Bearer 2019-01-14T11:34:18.045Z"),
+          });
+        })
+        .willRespondWith(404)
+        .executeTest(async (mockserver) => {
+          const api = new API(mockserver.url);
+
+          await expect(api.deleteProduct("11")).rejects.toThrow(
+            "Request failed with status code 404"
+          );
+          return;
+        });
+    });
+  });
 });
diff --git a/src/api.ts b/src/api.ts
index 347fea4c..2b10fdc8 100644
--- a/src/api.ts
+++ b/src/api.ts
@@ -33,6 +33,17 @@ export class API {
       })
       .then((r) => new Product(r.data));
   }
+
+  deleteProduct(id: string): Promise<Product> {
+    return axios
+      .delete<ProductData>(`/product/${id}`, {
+        baseURL: this.baseURL,
+        headers: {
+          Authorization: this.generateAuthToken(),
+        },
+      })
+      .then((r) => new Product(r.data));
+  }
 }
 
 export default new API(import.meta.env.VITE_API_BASE_URL);